A small skincare brand in Lagos was getting ready to launch a new face serum. They had a modest budget, no agency, and one clear goal: get the product in front of women who care about skincare and drive first orders.
1. The brief
Instead of booking one big name, they posted a campaign brief on InfluencerBridge with their budget, deadline and what they needed.
- Goal: awareness and first orders in Lagos and Abuja.
- Deliverables: one Instagram reel and three stories per creator.
- Audience: women aged 20–35 interested in skincare.
2. Choosing the creators
Creators applied with short pitches. The brand shortlisted those whose audiences were mostly based in Nigeria and who already posted honest skincare reviews. They chose five micro-creators instead of one macro creator.
3. The content
Each creator used the serum for a week before posting, then shared their real routine. The brand gave guidance on key messages but let creators speak in their own voice, including in Pidgin where it fit.
Let creators talk like themselves. Their audience can tell when they’re reading a script.
4. Paying safely
Each booking was funded into escrow upfront. The brand reviewed every reel and story before approving, asked for one small change, and payments were released once they were happy.
5. What they learned
- Several micro-creators beat one big post for building trust over the launch week.
- Real routines outperformed scripted ads.
- Rebooking the best two creators kept momentum going the following month.
Want to run a launch like this? Post a campaign brief and let verified creators come to you.